Privacy Policy

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Privacy Policy

Bike and Roll NYC (“BIKEANDROLL”) recognizes privacy and security as being a concern for most individuals accessing the Internet. Whether you’re buying one of our quality products, or just browsing our site, we want to make you comfortable with our privacy practices and the security measures we take to protect your personal information. This statement discloses the privacy guidelines for U.S. BIKEANDROLL consumer website(s). Information submitted solely in a business capacity is not covered by these guidelines. Please read our guidelines to understand the following information.

By using our Web site, you consent to the collection and use of your information by BIKEANDROLL as set forth in the policy currently in effect. If we decide to change our policy, such changes will be posted here on the Web site, so please check back periodically to ensure you have the most current policy.

WHAT INFORMATION IS COLLECTED?

When a visitor communicates with us, BIKEANDROLL may collect personally identifiable information, including name, title, company, address, e-mail address, or phone numbers We do not require this information to obtain access to any part of our public site, but do require it if you wish to place an order.

In addition to ordering and registration, we may ask you for and collect personal information at other times, including by way of example, when you register for a forum, a class, or email subscription or when you participate in a promotion, or marketing campaign sponsored by BIKEANDROLL or one of its business partners; when you want to find out about service offered in your area; when you complete surveys or other questionnaires; or when you send an e-mail to BIKEANDROLL.

We also may use JavaScripts to collect non-personally identifiable information, user names and to match such user names with other personal information. This information is used to measure number of visits, average time spent on a BIKEANDROLL Web site, pages viewed, etc. We use this information to measure the use of our sites and to improve the content of our sites.

WHO IS COLLECTING THIS INFORMATION?

When you are on a BIKEANDROLL site and are asked for personal information, you are sharing that information with BIKEANDROLL, its subsidiaries and related companies. The BIKEANDROLL Web site may also contain various links to third-party Web sites. These sites may provide additional information, goods, services and/or promotions. These sites are owned and operated independently of BIKEANDROLL, and have their own separate privacy and data collection practices. Any information you provide to these Web sites will be governed under the terms of their privacy policy, if any. BIKEANDROLL has no responsibility or liability whatsoever for the independent actions or policies of these independent sites, and is not responsible for the content or privacy practices of such sites.

HOW IS MY INFORMATION USED?

BIKEANDROLL’S primary goal in collecting personal information is to facilitate order processing and to enable us to contact you if a problem arises with your order. Providing such information when making a purchase is required. This information may also be used to provide you with a customized experience on our site.

The BIKEANDROLL site may also contain optional surveys and questionnaires asking for information, as well as several opportunities for visitors to ask questions. We use the information you provide to help us design and build better products, to customize your shopping experience, and to provide advice and purchase recommendations. Taking part in any of these segments is always optional.

We also use the information we collect to help target valuable marketing and advertising offers. This kind of advertising may be done with banner ads as well as promotional e-mails sent by BIKEANDROLL, or by third parties under contract with BIKEANDROLL. BIKEANDROLL may also match user information with third party data to help us better understand our customers. This means BIKEANDROLL may combine the personal information you provide us with information available from other sources, including offline sources, to market new products or services we think may be of interest to you.

Finally, BIKEANDROLL does research on our users’ demographics, interests, and behavior based on the information provided to us when making a purchase, during a promotion, from surveys and from the data that may be collected from JavaScripts. We do this to better understand and serve our users. This research is compiled and analyzed individually, and on an aggregated basis. BIKEANDROLL may share this aggregated data with our business partners.

WITH WHOM DOES BIKEANDROLL SHARE MY INFORMATION?

Except as outlined in this policy or on our Web site, BIKEANDROLL never provides your personal information to third parties without your consent. BIKEANDROLL shares the information you provide with BIKEANDROLL subsidiaries and related companies. If you express an interest in a product or service, BIKEANDROLL may share your personal information with your local BIKEANDROLL dealer in order to meet your perceived needs.

BIKEAND ROLL may also share your personal information with third-party business partners so that they may provide services to BIKEANDROLL that are consistent with the terms of this Privacy Policy, and this Web site (e.g. database management, sending targeted e-mails, sales, and conducting sweepstakes and other promotions on behalf of BIKEANDROLL). BIKEANDROLL takes great pride in utilizing only reputable business partners. BIKEANDROLL may also, on occasion, provide personally identifiable information to third-party businesses as part of a specific product, service, or promotion.

BIKEANDROLL’S Web site may also utilize third party vendors to provide products and services directly to BIKEANDROLL consumers. If you desire to purchase a product or service from such third party, your personal information will be collected by the third-party company, and it may be shared with BIKEANDROLL.

BIKEANDROLL may also disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating this site’s Terms & Conditions or may be violating BIKEANDROLL’S or other’s rights or causing injury to or interference with BIKEANDROLL’S or other’s property. BIKEANDROLL may also disclose or access personal information when we believe in good faith that the law requires it.

BIKEANDROLL may also disclose aggregated user statistics in order to describe our Web site to prospective business partners, advertisers, and other third parties, and for other lawful purposes.

WHAT SECURITY MEASURES ARE USED TO PROTECT MY INFORMATION?

When you place an order or provide personal information, your transactions are encrypted for security. Encryption scrambles the information in your purchase, including your credit card number, so this information can only be viewed by BIKEANDROLL.

BIKEANDROLL uses Secure Sockets Layer (SSL) encryption technology, the highest level of security on the Internet. The SSL protocol provides server authentication, data integrity, and privacy on the Web. This security measure helps ensure that no impostors, eavesdroppers, or vandals get your personal information. SSL not only encrypts your personal and financial information transmitted, including credit card information, but also verifies the identity of the server and that the original message arrives safely at its destination.

However, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, BIKEANDROLL cannot ensure or warrant the security of any information you transmit to us or from our Web site, and therefore you use our site at your own risk. Once we receive your transmission, we use our best effort to ensure its security on our systems.

WHAT ABOUT MY CHILD’S PRIVACY?

This site is intended for use by persons over the age of 13. BIKEANDROLL does not seek to collect information about children under the age of 13. No information should be submitted to or posted on this Web site by users under 13 years of age. If a child under the age of 13 submits personal information to this Web site, we delete the information as soon as we discover it and do not use it for any other purpose. BIKEANDROLL encourages parents to take an active role in their children’s use of the Internet, and to inform them of the potential dangers of providing information about themselves over the Internet.

Please contact us via our Contact page, if you have questions regarding this policy.

You may also contact us by U.S. mail at:

Bike and Roll NYC
140 W. 30th Street,
New York, NY 10001